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Knowing your WHY is just the start.​

It’s your time to get clear so you can stand out and play big. The Business WHY + HOW + WHAT course helps you define WHY you do what you do, HOW you do what you do, and WHAT people can count on from you.

My name is Mark Tobiassen and I am a business and executive coach in Albuquerque, New Mexico. Dr. Gary Sanchez (the Founder of The WHY Institute), gave a keynote presentation to our clients at one of our quarterly planning workshops. Gary’s presentation was outstanding! Not only was his content amazing, he helped over 100 people discover their WHY right there on the spot! Since I first read the book “Start With Why” by Simon Sinek , 12 years ago, I have attempted to help literally hundreds of clients discover their WHY, which is very difficult  because the part of our brain that is responsible for language is different than the part that knows our WHY.  Gary Sanchez has “unlocked the code” and can help people discover their WHY in 5 minutes!

After the keynote, most of our clients participated in a full day WHY+HOW+WHAT workshop where they discovered not only their WHY, but they discovered their HOW and WHAT. Next, they worked as a team and discovered the WHY+HOW+WHAT for their company and crafted a powerful message that instantly communicates WHY, HOW, and WHAT, the company does what they do. I have to say that this workshop was a resounding success! Our clients all have their WHY+HOW+WHAT message and are communicating this to their employees and their respective marketplaces.

I highly recommend Dr. Gary Sanchez and The WHY Institute to any person or organization that desires clarity in “WHY” they do what they do in life and in business.

Mark Tobiassen .

Business and Executive Coach , Action Coach Business Coaching 

What’s Your Investment?

Our Online Business WHY + HOW + WHAT Course is $1297! We want you to feel the freedom and clarity of knowing your personal WHY. Dr. Gary Sanchez walks you through everything you need to know to move forward in your business. BONUS! You will have access to bi-monthly mentorship calls with Gary Sanchez where you can ask him questions about your Business Personal WHY.

We want you to join us on the WHY journey!

Course Layout

Dr. Gary Sanchez will walk you through the details of the WHY and how it will be applied to your life and success!

During this module, we will get down to the nitty-gritty of the WHY and your Personal WHY.

Dr. Gary will walk through each of the WHYs and how to decide your exact WHY-HOW-WHAT.

Once you work through Modules One and Two, you will be equipped with your Personal WHY.

Module Three is designed to guide you through applying the Business WHY+HOW+WHAT.

Frequently Asked Questions

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.